But many small business owners don't even think about trademark protection until after they've been in business for months, or even years. Plus, the Complete Coverage package includes legal advice from an attorney.A strong trademark helps you establish a successful brand that stands out from the competition. We conduct a direct-hit search of the federal database, file your application with the USPTO and provide other helpful forms. If you are ready to protect your logo with a trademark, LegalZoom can help. Trademark applications take a minimum of several months to process.The filing fee for a trademark application is $275–$325, but these fees can change, so check with the USPTO for the most current fees.If your mark is in color, you will need to identify the colors and their locations within the mark.You should enter the words exactly as they appear on your logo, without adding or changing anything. The trademark application also has a space for you to provide the “literal element”-the written words-of your logo.If you choose to register your logo in color, you will be protecting the logo with those particular colors. If you choose black and white, your trademark registration will cover any colors you may choose for your logo in the future, giving you flexibility to change colors and still retain your trademark protection. You can trademark your logo in either black and white or color.jpg file, of the logo as part of your trademark application. If your logo includes design elements, you will need to upload an image, using a. You can register a logo with the USPTO by using the Trademark Electronic Application System (TEAS) or other online trademark service. You can register similar logos if the products or services are unrelated. A logo has a likelihood of confusion if it is similar to another trademark and it identifies the source of a related product or service.
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